Web analytics

Having a great website is the start of the process. Now you need to understand who is visiting your website, how are they using it, where are you performing will and how can you improve your performance. This can be a light- touch measurement and occasional change or an on-going continuous improvement with A/B testing and communication strategies tested to optimise performance.

We typically install Google Analytics as part of your website and either you can monitor performance yourself or we can manage this for you.

Web Analytics includes

• Custom reports

  Build reports on target segments, overall users or those accessing specific parts of your website

• Dashboards

  Online dashboard to aid analysis

• Audience

  Understand the age gender, interests and location of the visitors to your website

• Device

  Which types of devices and which specific devices are people using to visit your website

• Ad words integration

  For those using Google Adwords you can integrate directly with AdWords so you are measuring your audience and purchasing advertising using the same vocabulary

• Social media

  Which social media do your audience use frequently

• Goals

  Set goals and track performance on web traffic conversion