Search Engine Optimisation

Unfortunately building a great website isn’t enough to get visitors. Grey Aversion can undertake the groundwork to ensure that your website is best placed to show up in searches. Each engagement is different but a typical Search Engine Optimisation process involves nine steps.

1. Strategy

Grey Aversion can develop a strategy for continuous improvement to improve your performance, tailored to your capabilities

2. Site structure

The site structure can be built so that file names, structure and flow of the site can be more easily read by automated algorithms and crawler software. Page titles are tailored to aid indexing of your site. A hidden index file helps web crawlers navigate your site highlighting which pages to include and which to avoid.

3. Indexing Keywords

Working collaboratively with clients and through primary research we produce lists of key terms which would be used to find your website. These are then entered as meta tags, not visible to the casual web user but readable by search engines and other technology.

4. Content

Content is king and high quality is critical. Keywords and phrases are worked into the images, alternative text, textual content and elements of the page to ensure that the text is optimised for discovery. Meta descriptions are written for each page. Even the choice of which heading size to use on pages and the flow of text around this can be tailored to improve your chances of web discovery.

5. Links

Generating quality links from other quality sites can be a powerful driver of performance if those links are relevant.

6. Social Media

We can advise on social media strategy to ensure that you are using appropriate social media networks to support your website . Our clients typically use Instagram, twitter, blogging software such as Wordpress.

7. Google my business

We can register you for search, maps and Google Plus, although the later is less relevant than it was.

8. Analytics

Search Engine optimisation is not a “one and done” process. Ideally this is tracked and fine tuned to improve performance and remain relevant. See our Web analytics page for more details[LINK]

9. Further Improvement

SEO is an involved process and Grey Aversion can consult in more detail when we discuss your specific needs.