Metroline buses - Campaign Microsite

Metroline is one of the largest public bus operators in London operating, employing more than 4500 drivers, operating over 100 routes from 15 bus garages across the capital.

The brief

Metroline are constantly recruiting bus drivers to keep London moving. Grey Aversion designed and built a microsite to highlight the benefits of being a driver and the competitive packaged on offer. This site was developed as part of a broader marketing campaign to recruit drivers.

Micro site

The site was developed as a fun, informative site with punchy, brief text and a cartoon inspired design, avoiding the corporate styles of many large companies as this was aimed at potential drivers not shareholders.